As we jump into 2025 (or dance / stumble / barrel head-first as the case may be), we want to take a moment to express our gratitude to our friends and clients for an incredible 2024.
From launching new products and businesses, to spreading the word with PR and pop-ups (shout-out to the Grillo’s team for showing everyone a good time in New York) – this past year was a blast and continued our undefeated streak of doing great things with amazing people.
With 2024 in the rearview, we’re excited about the new year and the investments we’re making as a team to continue helping our clients make the most of the opportunities ahead.
What’s New at Orso in 2025?
Our Services
This year, we’ve refined our service lines to bring additional clarity to our work together. You’ll have more access to our service leads, and we’ll continue to focus on what’s best for your business by helping you invest in the right things, not everything.
- Branding
- Conversion & Growth
- Creative Services
- Data & Analytics
- Digital Advertising
- Email Marketing
- Public Relations
- SEO
- Social Media
- Strategy & Planning
- Websites & Apps
Investing With You in Mind
To continue delivering meaningful results for our clients, we’re making more investments than ever before in our team, our operations, and our capabilities. From creating efficiencies in our internal processes to implementing the latest tools and technologies, these efforts are all about ensuring we’re equipped to help you and your business succeed.
While much of this work is happening behind-the-scenes, you’ll see the results first-hand in our work together and the new tools and capabilities we’ll be introducing throughout the year.
More Sharing, More Stories, More Insights
We’re doubling (tripling?) down on our own content this year to share our stories, highlight our clients’ successes, deliver insightful recommendations, and get to know you better. We’ve already started with our team member features to shine a spotlight on the talented people working on your projects—the creative minds, strategists, and specialists who make it all happen (three cheers to Krista Allenby and Kelly Williams for volunteering to go first). We hope this will give you an even greater appreciation for the expertise and dedication our team brings to every project.
Our Way of Giving Back
From day 1 at Orso, our efforts have always been focused on helping the people, causes, and companies we care about succeed. While our team is grateful for the opportunity to do that every day through the great relationships we have with our clients, as we approached the end of 2024, we wanted to find a way to do more. After a hilarious internal brainstorm, and some inadvertent inspiration from our friend Claudia McLaughlin at CMFTO and a little orphan named Toto, we decided to launch our new philanthropic initiative (internally dubbed Honey Money).
Courtesy: Sheldrick Wildlife Trust
Each month, we’re making donations to incredible organizations that are personally meaningful to our team members and clients. So far, we’ve donated to the Sheldrick Wildlife Trust, Second Harvest Food Bank, Northern Illinois Food Bank, Gleaners, Austin Humane Society, and Toys for Tots. We look forward to using this as an opportunity to continue to give back in 2025 and hope you’ll join us in these efforts.
Looking Ahead
As the post-holiday haze begins to clear, we’re excited to build on the great momentum from last year and look forward to a successful year ahead. If you’re ever curious to learn more about what’s going on at Orso, have a great charity you want to share, or just want to catch up, we’d love to hear from you.
Until then, here’s to a year of health, happiness, and continued growth for you and your business.