Orso Blog

Getting social, with social media expert Melanie Richtman

As Director of Social Media, Melanie Richtman does everything from helping clients craft the perfect social strategy to creating click-worthy, shareable content to showcase their brand.

Founder Series: Zefiro

We’re a really small business trying to do whatever we can to help people make mindful, simple swaps. That’s all we can do. But we hope and believe that contributing in that way inspires bigger changes.

How to Improve Your Video’s Reach with Instagram Edits

Meta released the Edits app—a free app that facilitates video creation and management—back in April of this year. Orso social media expert, Melanie said the experience has come a long way since release.

Instagram Reposts: Get (and Give!) Credit Where Credit Is Due

Instagram released a bumper crop of updates over the summer, so we’re covering them in a four-part series. In Part 2, we’re covering the new Reposts feature.

Instagram Insights Unveils New Features to Help You Fine-Tune Your Content

Instagram released a bumper crop of updates over the summer, so we’re giving you insight (pun fully intended) into some changes to Insights, Instagram’s analytics for business accounts.

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